4 Aug 18th, 2009

New Gap Ads Remind Us of Something

Posted by Emily Farris

gap ad New Gap Ads Remind Us of Something

The cotton clothes. The sexy pose. The crowded Helvetica font. The minimalism. At first glance one might think this ad was for American Apparel, but upon closer examination (not only of the not-skinny jeans) we learn it’s just a Gap ad, pretty blatantly imitating an American Apparel ad.

Ad_Philadelphia Weekly 030708.ai

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Tags: adfreak, advertising, american apparel, clothes, gap, helvetica, jeans, marketing, skinny jeans, the gap

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4 Comments

thought it was a Brooke Shields Calvin Klein redo.

asiago commented on Aug 18 09 at 2:17 pm

Wow. That’s ridiculous.

Mandy commented on Aug 18 09 at 3:19 pm

Ha, Gap got the capitalization wrong.

ManekiNico commented on Aug 18 09 at 6:44 pm

Maybe they meant “Born Too Fit”?

Ha.

Mandy commented on Aug 19 09 at 3:32 pm

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